![]() It was parlor games for all ages, like Mah-Jong. It wasn’t until the 1980s that gaming became this high-tech thing for 14-year-old to 20-year-old males. Roberts: (Gaming started with simple and non-violent games in the 1970s). It never gets outdated, like “Tetris.” It’s fun and relaxing. It’s not like “Half-Life” or “Quake.” In a year, it doesn’t look outdated. VB: What gave Bejeweled this staying power? That became the start of the business model. We could share revenues when people purchased the downloadable version. ![]() And we asked them to put this downloadable version up. We won’t charge you that $1,500 a month anymore. We said we can give you the web version now. So we went to bigger companies like Yahoo Games and MSN Games. ![]() In the first month, we made $35,000, which was amazing for three guys. We created a deluxe version, with better sound and music and graphics. People asked if they could play it offline. Thank God, no one bought it.Īfter a year and a half, we considered doing a downloadable version of the game. But it was tough because we weren’t making any money. It was by far the most popular game on the Internet. We were getting 45,000 peak simultaneous users. At the time, advertising was the only way you made money from browser-based games and the ad market was pretty much gone. It was a small licensing fee (of about $1,500 a month). It wasn’t really making much money for us. ![]() Our first game was “Bejeweled,” a Java game you play in your browser. At the time, we were going to do simple little web games. It was myself, Brian Fiete, and Jason Kapalka. ![]()
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